General Theories Flashcards
1
Q
General Theories: how does Cognitive dissonance effect persuasion
A
it provides motivation to change when you get your audience to experience and hold 2 opposite beliefs. it is mental discomfort
2
Q
General Theories: what is Symbolic Convergence
A
coming together through the use of symbols that can sustain a group for a period of time
3
Q
General Theories: what is sociocultural
A
communication is a collective force
4
Q
General Theories: what are fantasy themes
A
the creation of imaginary stories and images we can identify with.
