Berlo's SMCR Model of Communication

Question 1

Berlo’s SMCR: What does this model introduce?

Answer 1

That we can communicate through any of our 5 senses.

Question 2

Berlo’s SMCR: What are the Elements?

Answer 2

What message is made out of, how are you communicating this message

Question 3

Berlo’s SMCR: What is the Code?

Answer 3

How do you produce a meaningful utterance , what are the rules

Question 4

Berlo’s SMCR: What is the structure?

Answer 4

How the message is organized eg. knock knock jokes.

Question 5

Berlo’s SMCR: What is Treatment?

Answer 5

the emphasis you give to a message, the inflection/tone

Question 6

Berlo’s SMCR: What is the source?

Answer 6

How am i going to unpackage this message

Question 7

Berlo’s SMCR: What is the receiver?

Answer 7

How am i going to understand this message

Question 8

Berlo’s SMCR: What are the 5 components necessary in analyzing the source and receiver?

Answer 8

Communication skills, attitude, knowledge, social system, culture

Question 9

Berlo’s SMCR: What is attitude?

Answer 9

an understanding of how the audience feels

Question 10

Berlo’s SMCR: What is knowledge?

Answer 10

What do people know

Question 11

Berlo’s SMCR: What is Social system?

Answer 11

Manageable differences. Cpcc vs Uncc

Question 12

Berlo’s SMCR: What is culture?

Answer 12

Radical differences. egypt vs south carolina