The wider world Flashcards
What are external factors?
Factors influencing a business that are outside the control of the business
Define interest rates
The price of borrowing money
Define globalisation
The move by businesses to operating on a global scale
What are multinationals (TNCs)?
Businesses with operations in several different countries
Define global brands
Brands that are recognised all over the world, e.g. McDonald’s, Coca-Cola
Define exchange rates
The price of one currency to other countries
What is the European Union?
A ‘club’ of 27 member states that act and trade together
Define single European market
Within EU borders, goods and labour are free to move as if there were no borders
What is trading bloc?
Countries that gain trading power by trading as one group
What is harmonisation?
Making things the same in all member countries