The Voice Flashcards

1
Q

Context

A

1982, thatcher era Britain, high rates of unemployment.
Brixton riots, Sus law, wind rush candle
Moral panic
Black people presented negatively in the media

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2
Q

Quote/line

A

“Britains most successful black newspaper”

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3
Q

Representations

A

Positive representation of black people. Positive profile, showing black success

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4
Q

Articles

A

Black voters win it for labour- 44% of voters were black, showing black people having a say in politics, position of power. Empowers the audience.

Black unemployment has been terrible- raising awareness for discrimination in the workplace for black people. Raising an issue of racial injustice.

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5
Q

Founder

A

Val McCalla
Wanted to provide an opportunity for young black journalists
He is interested in seeing the voice read by the next generation.

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6
Q

Industries

A

Gleaner Company- took over 2004
Subsidiary of GV media
Golden opportunity to better serve their readers of the diaspora.
Peak circulation of 5500

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7
Q

Distribution changes

A

Moved online, digital output, successful change. Moving with modern technology.

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