The Voice Flashcards
Context
1982, thatcher era Britain, high rates of unemployment.
Brixton riots, Sus law, wind rush candle
Moral panic
Black people presented negatively in the media
Quote/line
“Britains most successful black newspaper”
Representations
Positive representation of black people. Positive profile, showing black success
Articles
Black voters win it for labour- 44% of voters were black, showing black people having a say in politics, position of power. Empowers the audience.
Black unemployment has been terrible- raising awareness for discrimination in the workplace for black people. Raising an issue of racial injustice.
Founder
Val McCalla
Wanted to provide an opportunity for young black journalists
He is interested in seeing the voice read by the next generation.
Industries
Gleaner Company- took over 2004
Subsidiary of GV media
Golden opportunity to better serve their readers of the diaspora.
Peak circulation of 5500
Distribution changes
Moved online, digital output, successful change. Moving with modern technology.