Teen Vogue

Question 1

Industries

Answer 1

Owned by conglomerate- Conde Naste. Diversified company, it was first Vogue, now 2 other branches- teen vogue and mens vogue.
Launched in 2003 for audience to progress to Vogue
Magazine industry is declining so they switched to online.
2016- 2.9m views. 2017- 7.9m views

Question 2

Editor in chief

Answer 2

Elaine Welteroth- second African American ad youngest ever to assume the role.
Promotes successful black people
Encourages social justice
Influences change

Question 3

Digital editorial director

Answer 3

Phillip Picardi
Increased the views of the website. Been part of the shift to social issues and politics.
Left 2018

Question 4

Audience

Answer 4

Teens, young adults- reflected in school related articles and “teen” vogue.

Question 5

Sections

Answer 5

Lifestyle, entertainment eg trending on Netflix.
Mode of address- uses slang and colloquial language - omg and legit.

Question 6

Articles

Answer 6

New White House Press Secretary -
Karine Jeanne Pierre- reflects ethos, positive change. Black success. First Afro-carribbean to assume the role.

The New Face of Teen Activism

Black teens have been voting for gun reform for years

Netflix and strong female leads

Question 7

Ethos

Answer 7

Empowers and educates young people

Question 8

Website

Answer 8

Simple Grids- easy to read
Rule of thirds- 3 pictures/articles visible at once
Celebrates to increase attention
Trending section- shows update
Fulfilling public services - reports on social and political changes.