The Types of Mobile Advertising (Non-Gaming) Flashcards
Advertisers can bid on display ads to reach people when they are browsing the web. Mobile ads within the widely used Google Display Network allow brands to promote their app while users are searching Google, watching videos on YouTube, checking Gmail, etc.
Display Ads
To find users at the exact time they’re actively searching for a solution, advertisers can purchase search ads. When an advertiser bids on specific keywords, the publishers (search engines) will display their brand as a top result when a user searches for that keyword. Since the user is actively searching, that indicates high intent and a high likelihood they’ll convert.
Search Ads (Browser/App Store)
Social ads are branded posts that appear within a social network feed. eMarketer reported that In 2018, the average US adult spent 40 minutes on social networking apps each day. Placing ads on social networks is an effective way for advertisers to reach users in a way that’s seamless and non-invasive. A focus on quality creative assets here is key: These ads need to be compelling enough to break through a noisy feed.
Social Ads
A video ad presents a branded message to users in the form of a short video in a social feed, or before/during/after video content on a streaming platform like YouTube. eMarketer projects that the number of US smartphone video viewers will reach 187.7 million in 2019. Mobile video viewing time is also increasing, eMarketer reports, with US adults expected to spend almost 30 minutes a day watching a mobile video by 2020. As with social, compelling ad creative is the key to a successful video ad campaign.
Video Ads
Native mobile ads allow brands to advertise to users within other apps. For advertisers, this is a great way to reach users with a common interest/intent – and native ads also allow apps to generate extra revenue by becoming a publisher and selling ad space to other apps.
Native Ads
