Mobile ad fraud

Question 1

What is mobile ad fraud?

Answer 1

Ads almost always have payment schemes attached to the systems that measure them (think CPI, CPA, etc.). And now, more than ever before, they come in many formats and with hefty budgets. This provides fertile ground for criminals looking to take advantage of these systems and steal advertising budgets for themselves.

Question 2

Most common ad fraud methods

Answer 2

Ad stacking 
Click fraud 
Click flooding 
Device ID reset fraud 
Bundle ID spoofing 
SDK spoofing