Mobile measurement partner (MMP)

Question 1

What is an MMP?

Answer 1

A mobile measurement partner is a platform provider that attributes, collects, and organizes app data to deliver a uniform assessment of campaign performance metrics. The term was originally coined by Facebook to describe partners vetted by the social network to measure its campaigns but has since become synonymous with a mobile attribution provider.

Question 2

How does MMP work?

Answer 2

MMP matches campaigns engagement with installs and post-install in-app actions.

Question 3

piece of code that collects measurement and attribution data, the app enables the MMP to associate ad engagements with app installs and in-app events (such as game levels, registrations completed in a FinTech app, placed purchases, etc).

Answer 3

(SDK) software development kit

Question 4

Universal SDK

Answer 4

An economical solution, a universal SDK that connects advertisers to the entire mobile ecosystem of 1000s of ad networks, without having to rely on costly, time-intensive development resources.

Question 5

How to choose an MMP?

Answer 5

1. Security and privacy
2. Fraud prevention
3. Data accuracy and a comprehensive set of features
4. Experience