The Times Online Flashcards
The group was one of the first companies in the UK to introduce what?
An online newspaper but also paywalls, which required readers to pay for use of the main site (up to date rolling news/a digitised version of the newspaper itself)
What is the problem with a paywall?
Only provides limited access to a website or service
Audiences are only provided a small review of articles and are ultimately blocked part way through reading
For full access, a fee is required
Why was the paywall and online website introduced?
To compete and survive in an evolving market, which was utilising digital technologies
The paywall is an attempt to cover the loss in revenue due to the declining sales of the traditional print Times newspaper
How does The Times Online counterpart work?
It is a subscription service based live website offering a more analytically detailed and diverse examination of the day’s news stories and current events
Subscribers to the print version of the newspaper can use all areas of the website for free; others have to pay a fee per week to access all areas
