Product Context Flashcards
What type of newspaper is The Times?
A British national ‘quality’ broadsheet daily newspaper
When was it first published?
1785
Who is the target audience for The Times?
Aimed predominantly at upper middle to upper class readership
What political stance does the paper follow?
A fairly right-wing political stance, but has supported Labour on several occasions during British General Elections too
Who has The Times been published by and since when?
Times Newspaper, since 1981
Who is the Times Newspaper a subsidiary of?
News UK
Who owns News UK?
News Corp, Rupert Murdoch’s company
Who else does News Corp own?
The Sun, The Sunday Times and partly owns the news gathering agency the Press Association (PA)
What is The Times renowned for? What does this allow the newspaper to offer?
Having a range of journalists with varied political viewpoints, which allows the newspaper to offer a more neutral/objective/unbiased political stance on Boris Johnson and Partygate
Also renowned for housing a range of supplements to diversify its reading content even further: The Times2 (art & lifestyle), The Game (in-depth sport), Weekend (travel), Saturday Review (TV listings), Playlist (entertainment) etc