Product Context Flashcards

1
Q

What type of newspaper is The Times?

A

A British national ‘quality’ broadsheet daily newspaper

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2
Q

When was it first published?

A

1785

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3
Q

Who is the target audience for The Times?

A

Aimed predominantly at upper middle to upper class readership

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4
Q

What political stance does the paper follow?

A

A fairly right-wing political stance, but has supported Labour on several occasions during British General Elections too

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5
Q

Who has The Times been published by and since when?

A

Times Newspaper, since 1981

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6
Q

Who is the Times Newspaper a subsidiary of?

A

News UK

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7
Q

Who owns News UK?

A

News Corp, Rupert Murdoch’s company

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8
Q

Who else does News Corp own?

A

The Sun, The Sunday Times and partly owns the news gathering agency the Press Association (PA)

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9
Q

What is The Times renowned for? What does this allow the newspaper to offer?

A

Having a range of journalists with varied political viewpoints, which allows the newspaper to offer a more neutral/objective/unbiased political stance on Boris Johnson and Partygate

Also renowned for housing a range of supplements to diversify its reading content even further: The Times2 (art & lifestyle), The Game (in-depth sport), Weekend (travel), Saturday Review (TV listings), Playlist (entertainment) etc

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