Media Theory - Cultural Industries By David Hesmondhalgh Flashcards
What does Cultural Industries Theory by David Hesmondhalgh state?
Cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration. Due to the saturation of superhero films, it can be assumed that the genre becomes too repetitive, predictable and becomes stale. Therefore, would fail in being consistent of maximising audiences.
How has News Corp continues to maximise audiences and revenue in the newspaper industry?
The Times newspaper group is part of both vertically and horizontal integrated company with a wide range of titles on offer in order to maximise audiences and minimise risk
Rather than seeing digital media as a threat, the company has embraced its digital expansion and introduced online content to be viewed while still generating income
As part of News Corp, the newspaper finds itself part of a wife organisation responsible for different cultural industries. This can benefit the newspaper greatly in terms of production and promotion
