The Strategy Plane Flashcards
The understanding of product objectives and user needs should be explicit, because:
The more clearly we can articulate exactly what we want and what others want, the more precisely we can adjust our choices to meet these goals.
Most products fails because no one bothered to answer these two questions:
1) What do we want to get out of this product?
2) What do users want to get out of this product?
Product objectives should not be too ___ or too _____. Because:
Specific. Narrow. We don’t want to jump ahead to trying to solve the problem.
Brand identity is?
A set of conceptual associates or emotional reactions to your product.
We’ll know whether we’ve met our product objectives based on whether we’ve met:
Success metrics - indicators we can track after launch o see if our product is meeting our own objectives and user needs.
We must consider user needs so we don’t design for just ____
ourselves.
What is user segmentation?
Dividing our audience into smaller groups consisting of users with certain key characteristics in common.
What are demographics?
Criteria based on gender, age, education level, marital status and so on.
Psychographics describe:
the attitudes and perceptions that your users have about the world or about the subject matter of your site in particular.
The way people use information often depends on their…
Social or professional role.
User research is devoted to
collecting the data needed to get an understanding of who our users are.
Market research methods such as ___ and ____ are valuable sources of ____
Surveys and focus groups.
General information about your users.
Contextual inquiry is _____ but can be ______.
One of the most powerful and comprehensive tools for understanding the lives of users.
Very time consuming and very expensive.
Task analysis is ____. It can be done by ____
examining the precise steps users go through to accomplish the tasks they’d perform with your product.
Direct observation in the field or interviews where users talk about their experiences.
When user testing it’s best if
you have a clear sense of what you want to investigate before you sit down with users.
