The Elements Applied

Question 0

What are the two things that must be understood to solve a UX problem? Why?

Answer 0

1) the problem itself
2) the consequences of the solution

Failure to understand either one can create ripple effects.

Question 1

Why is a group or small team sometimes better than a large team with lots of resources on a UX project

Answer 1

They can all work on the same shared vision more easily

Question 2

What three things lead to unconscious decisions about user experience?

Answer 2

1) design by default - I.e. Things are separated in the company database but that doesn’t mean they need to be in the design
2) design by mimicry - following conventions from other products that actually might not work well for your product
3) design by fiat - when personal preference instead of user needs drive up decisions

Question 3

Thoughtful deliberate design decisions are like an

Answer 3

Investment. They cost in the short term but lead to gains in the long run.