The role of the media lesson 3

Question 1

a) Evidence for influence of the media - James Callaghan vs Margaret Thatcher

Answer 1

• tabloids deeply critical of Callaghan after industrial action caused huge unrest
• The Sun abandoned Labour in favour of Conservatives & ran a headline; “crisis, what crisis?” in response to Callaghan being asked if he was worried about the crisis in Britain whilst on holiday
• as a result public opinion & favour turned against Callaghan towards MT
• positive press coverage surrounded MT & how she would offer a fresh support & approach to the ‘trade union problem’

Question 2

b) Evidence for influence of the media - James Callaghan vs Margaret Thatcher

Answer 2

• MORI interviewed a representative interlocking quota sample of 1,085 adults