The Relationship Between Media And Sport Flashcards
What is the development of media coverage
Print media (newspapers, magazines):
-Historically the main way people consumed sports news.
-Provided match reports, player interviews, and analysis.
Television:
-Brought real-time access to events, dramatically increasing sport’s popularity.
-Introduction of color TV and multiple camera angles enhanced the experience.
Digital media (social media, live streaming, apps):
-Offers instant updates, interaction with athletes/teams.
-Fans can follow live events from anywhere, anytime.
Reasons for Growth of Live Media/Social Media Coverage
-Increased demand for instant access to sports.
-Social media allows direct engagement between athletes and fans.
-Commercial opportunities: Sponsorships, advertising, brand promotion.
-Growth of global fanbases.
-Advancement in technology making live streaming more accessible and high-quality.
Implicaitons for performers, supporters and the sport
For Performers:
-Positives: Greater exposure, sponsorship opportunities, personal brand growth.
-Negatives: Increased scrutiny, online abuse, pressure to perform.
For Supporters:
-Positives: Greater access to content, more engagement, behind-the-scenes insight.
-Negatives: Cost of subscriptions, risk of misinformation.
For the Sport:
-Positives: Increased funding, popularity, professionalisation.
-Negatives: Over-commercialisation, changes to scheduling to suit broadcasters.
How did sky sports change football and the advantages and disadvantages of this
- they proposed a premier league
- they could control the league and the clubs (pay and money)
-players wages rose
-there were more teams
-teams improved
-spiraled into more sports
Advantages
- more money in sport
- bigger fan base and audience
- attract more money from advertisement and sponsors
- invest money in facilities
Disadvantages
- lead to much more deviance
- more spectatorism rather than participation
Golden triangle
This is the links formed between sport, sponsorship and the media for mutual benefits.
- businesses have been attracted to sports for the advertising opportunities afforded by the presence of television and the media at matches
- other televison networks such as ABC and NBC pay millions of dollars each year to broadcast the live matches and a huge interest and hunger for televised sports attracting a substantial viewing audience
-sport is a huge part of the USA entertainment industry, which involves performing to entertain the crowd during breaks in the action-commercial breaks are frequent due to the necessity of the network television companies to make money from sponsors through advertising
What are the sources of media in sport
newspaper:
E.g. such as the sun or the mirror tend to have a larger section devoted to sport but focus on particular types of sports mainly those that are appeal and male dominated like football. The broadcasted such as the guardian or the daily telegraph tend to cover and analyse sport in more depth where they offer a slight more variety of sport but still tend to focus on male dominated
social media
internet:
It carriers various information resources and services like electronic mail, online chat, file transfers/sharing, online gaming and the interlinked hypertext documents and other resources on the World Wide Web. The influence of the internet of sport is phenomenal
radio:
It started to report ;I’ve events in the 1920s and enabled people to listen to commentaries on football matches and eventually tennis, cricket and rugby
Television:
This is the advantage of being able to broadcast instantaneous sporting action to a large audience cheaply as the relatively low cost of sports broadcasting compares favorably with drama and light entertainment. The relationship between sport and the media has become symbolic.Television has helped bring lesser known or rarely watched sports to the foreground. Helped participants reach superstar status, raised the performance earnings. however, the reporting can also overdramatize problems within the sports world.
Evaluate the relationship between sport and the media
-the media began to play apart in every day life and became important for sports
-Media created affiliation with teams for spectators and increase need to win
Factors related to media and sport
-Rise in social media, Twitter, Facebook, instant alerts
-media can be both constructive and destructive such as campaigns persuading public opinion
-Sports media, promote and reinforce distinctive set of values associated with capitalism, nationalism, patriarchy, and racism
-Media production process emphasizes spectacle, drama, and personalization
While the media had demonstrated considerable capacitate to influence, character and development of sports little evidence to resistance to commodification from sport and the athlete themselves
What is the impact of media in sport?advantages
-Increases awareness and access to sports
-Increases the amount of money for sport/improves earnings potential
-Attracts sponsors/advertises to a sport
-Increases level of popularity/widen spectator base/role model/stars
-Raises standard of performance/entertainment
-Use of media technology in helping officials/empire/video ref
What is the impact of media in sports- disadvantages
-traditional nature of sport changed
-Viewing experience altered
-Breaks in play for adverts
-less tickets available/tickets allocated to sponsors/higher price
-match fixing
-playing times altered/seasons/start/kick off
-More popular sport gain more coverage at expense of minority sports/pay-per-view restrict access to watch
-Companies create monopoly of merchandise
-Locations of events may be influenced by commercial considerations
-Ticket allocation given to TV
-Media can direct public opinion
-Fewer viewers for some sports due to pay-per-view
-Lower attendance at events televised
-saturation and TV
Technological Developments:
-HD and 4K broadcasts, slow motion replays, multiple camera angles.
-Virtual Reality (VR) and Augmented Reality (AR) for immersive experiences.
-Interactive features on apps and social media (polls, commentary, live stats).
Advantages and disadvantages of Specific Sports Media Packages and Pay-Per-Vie
Advantages:
-Revenue generation: More money for clubs, leagues, and athletes.
-Exclusive content: High-quality, tailored experiences.
-Investment in sport: Improved facilities, coaching, talent pathways.
Disadvantages:
-Access limitations: Fans may not afford subscriptions or PPV events.
-Commercial dominance: Money over merit; scheduling driven by broadcasters.
-Fragmentation: Fans need multiple subscriptions to access different sports/events
