The rebranding process and players in rural places Flashcards
1
Q
Where is rebranding, regeneration and re-imaging prominent?
A
In urban and rural places experiencing economic declined and deindustrialisation.
2
Q
What type of challenges does the post-productive countryside face
A
Economic and social
3
Q
What is rebranding?
A
Rebranding is the way that a place is changed and marketed so that the image and perception of it is improved
4
Q
What is regeneration?
A
A long term process aimed at improving the economy and social environment
5
Q
What is re-imaging
A
Involves changing the reputation and perceptions of a place through specific improvements
6
Q
What is the post-productive countryside
A
Places more emphasis on suitability with less intensive food production in an attempt to limit the environmental impact of agriculture.
