The effects of rebranding rural areas on perceptions, actions and behaviour of people Flashcards
Positive impacts of rebranding on rural places
Perceptions of area becomes more positive (Tourism numbers go up so more income)
Businesses catering for visitors benefit from more trade
People move into area which helps maintain services
Development of a community “identity”
New business means more employment opportunities catering for increased numbers of visitors which diversifies the local economy
Investment improves quality of enviroment
Negative impacts of rebranding on rural places
Increased visitors results in increased traffic congestion and an environmental impact
Demand to move to the area raises house prices which excludes local population
Increased second home ownership changes the character of villages
Local people may resent the influx of visitors and newcomers
