Potential rebranding themes for rural areas

Question 1

Potential rebranding themes for rural areas: Recreation

Answer 1

Increased access to areas by establishing walking/cycling routes. Such as the mountain bike trail opened in Swaledale in the Yorkshire Dales in 2018

Question 2

Potential rebranding themes for rural areas: Heritage

Answer 2

Encouraging interest in historic buildings ad the past/industrial past, for example Morewellham historic village, river port and copper mine in Devon

Question 3

Potential rebranding themes for rural areas: Media

Answer 3

Using a location used in TV series or film attracts tourists

For example Highclere Castle from Downton Abbey

Question 4

Potential rebranding themes for rural areas: Event management

Answer 4

Establishing events based on crop/food festivals.

For example Great British Food Festival in Hardwick Hall

Or using music festivals for example Glastonbury

Question 5

Potential rebranding themes for rural areas: Food and produce

Answer 5

Advertising specialist or artisan foods from the area e.g Yorkshire has developed a number of trails based on a food or drink theme

Question 6

Rural strategies

Answer 6

Specialist food products with Identity (Kendall mint cake)

Rural heritqage

Art and media projects

On farm tourism - fishing, riding, clay pigeon shooting

Rural industry developments - furniture, jewellery and high-tech services like web-design

Rural energy- hydroelectric schemes

Farming organic crops

Off-farm diversification e.g woodland paintballing

Question 7

Rebranding can be initiated by formal and informal sector players.

Answer 7

Individuals
Local business
Local council
County Council
National Park authorities
Tourist organisations
Media interest
Governments