The Principles Of Design Flashcards
How many principles of design are there?
8
What are the principles of design?
Pattern Contrast Emphasis Balance Scale Proportion Rhythm Unity
What is pattern?
Pattern is something that is REPEATED in a design
What can be repeated in a pattern?
Colour
Shapes
Lines
Motifs
Why do artists use pattern?
To create decorative elements
To utilise negative space
For effective balance
What is contrast?
Contrast is when one object is totally different to another object in a design
What does contrast do?
It draws attention to the focal point
Where does contrast occur?
With two elements that are opposites
How many types of contrast are there?
4
What are the four types of contrast?
Light contrast
Separation contrast
Detail contrast
Colour contrast
Explain light contrast
Objects stand out if they are in an area of BRIGHT LIGHT surrounded with an area of DARKNESS, and vice versa
Explain separation contrast
A single object will stand out if it is placed SEPARATE from a group of the same object
Explain detail contrast
A DETAILED object will stand out on a PLAIN background, and vice versa
Explain colour contrast
An object that is a DIFFERENT COLOUR to its surroundings will stand out
What does emphasis do?
It draws the viewers eye to the FOCAL POINT
Emphasis helps the viewer’s eye to move over the artwork with DIRECTIONAL FORCES
How is emphasis used?
The artist will use emphasis to direct the eye from ONE PART of the design TO THE NEXT
The artist will direct the eye in a SPECIFIC SHAPE due to the COMPOSITION
How many things can affect emphasis?
Four
What four things can affect emphasis?
Contrast
Scale
Proportion
Pattern
When is a design balanced?
When artworks are AESTHETIC
Different objects have different VISUAL WEIGHT in an artwork
How many types of balance are there?
3