Graphic Design Flashcards

1
Q

What is graphic design?

A

This is an art form and process of combining text and images

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2
Q

Why do we use graphic design?

A

To communicate to different audiences, through visual presentation

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3
Q

What are the three types of graphic design?

A

Text or words
Pictures or illustrations
A combination of both

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4
Q

What is the process of graphic design?

A

Visual communication and problem solving through effective use of typography, space imagery and colour

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5
Q

What are areas of graphic design?

A
Logos and branding
Publications (books, magazines and newspapers)
Print advertisements 
Posters
Billboards
Website graphics 
Signs 
Packaging
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6
Q

What is the definition of graphic design?

A

Text and pictures organised to be eye catching (focal point)
It uses the elements of design to unify the piece
The composition must be unique and of good quality

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7
Q

What is graphic design doing with branding?

A

Aiding in selling a product or idea

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8
Q

What are examples of branding?

A

Logos
Colours
Packaging
Text

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9
Q

What is a logo?

A

A recognisable symbol of a company or product

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10
Q

What is the definition of text in graphic design?

A

This is the typed printed or written portion of the art that has letter, which may form words and can be used to communicate

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11
Q

How can text be used to enhance the art?

A

Presented in a stylised format

Or typography

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12
Q

What is the definition of a picture in graphic design?

A

Can be classified as the visual aid that helps to represent the main idea of the graphic item

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13
Q

What makes graphic design effective?

A

The correct use of typography, space, image and colour

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14
Q

What are the five elements of graphic design?

A
Lines
Shapes
Colour
Type
Texture
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15
Q

Why do designers use lines?

A

They divide a space or separate content in a layout

They guide the viewer’s eye from the focal point to the text/brand

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16
Q

Why do designers use shapes?

A

To fill space creatively
To support text
To create balance
Use white space to give a design structure and clarity

17
Q

Why do designers use colour?

A

With a solid understanding of colour theory, designers can amazingly influence a design and a brand

18
Q

What can type do?

A

Type can transform a message from text to art

19
Q

What do designers use type for?

A

To add power to the point they are communicating to the world

20
Q

Why do artists use texture?

A

To create a sense of depth

21
Q

What is expressive lettering?

A

Using one word to represent the meaning of that one word

22
Q

What is typography?

A

Typography is using more than one word to create an image. Drawing with words

23
Q

Why do designers use expressive lettering?

A

It is a unique way of communicating to a specific audience

24
Q

What are the two types of designs?

A

Simple

Complex

25
Q

What are simple designs?

A

Logos
Signs
Emblems
Symbols

26
Q

What are complex designs?

A

Posters
Cards
Comics
Brochures

27
Q

What is a sign?

A

Classified as something that informs or something that sends a message

28
Q

What is a symbol?

A

Something that represents an organisation or a concept

29
Q

What is a logo?

A

A distinct design or mark that is used to identify a certain group or company

30
Q

What is a poster?

A

Usually printed with information

Often a notice or advert

31
Q

What is a comic?

A

Usually a story
Mainly represented by pictures, but also has text
Different characteristics

32
Q

What are cards?

A

Pictures and text with a short message

Different cards serve different purposes

33
Q

What kind of cards are there?

A
Gift cards
Get well cards
Cards of encouragement
Anniversary cards
Birthday cards
34
Q

What is the most important element of graphic design?

A

Composition i.e where things are placed