Graphic Design Flashcards
What is graphic design?
This is an art form and process of combining text and images
Why do we use graphic design?
To communicate to different audiences, through visual presentation
What are the three types of graphic design?
Text or words
Pictures or illustrations
A combination of both
What is the process of graphic design?
Visual communication and problem solving through effective use of typography, space imagery and colour
What are areas of graphic design?
Logos and branding Publications (books, magazines and newspapers) Print advertisements Posters Billboards Website graphics Signs Packaging
What is the definition of graphic design?
Text and pictures organised to be eye catching (focal point)
It uses the elements of design to unify the piece
The composition must be unique and of good quality
What is graphic design doing with branding?
Aiding in selling a product or idea
What are examples of branding?
Logos
Colours
Packaging
Text
What is a logo?
A recognisable symbol of a company or product
What is the definition of text in graphic design?
This is the typed printed or written portion of the art that has letter, which may form words and can be used to communicate
How can text be used to enhance the art?
Presented in a stylised format
Or typography
What is the definition of a picture in graphic design?
Can be classified as the visual aid that helps to represent the main idea of the graphic item
What makes graphic design effective?
The correct use of typography, space, image and colour
What are the five elements of graphic design?
Lines Shapes Colour Type Texture
Why do designers use lines?
They divide a space or separate content in a layout
They guide the viewer’s eye from the focal point to the text/brand
Why do designers use shapes?
To fill space creatively
To support text
To create balance
Use white space to give a design structure and clarity
Why do designers use colour?
With a solid understanding of colour theory, designers can amazingly influence a design and a brand
What can type do?
Type can transform a message from text to art
What do designers use type for?
To add power to the point they are communicating to the world
Why do artists use texture?
To create a sense of depth
What is expressive lettering?
Using one word to represent the meaning of that one word
What is typography?
Typography is using more than one word to create an image. Drawing with words
Why do designers use expressive lettering?
It is a unique way of communicating to a specific audience
What are the two types of designs?
Simple
Complex
What are simple designs?
Logos
Signs
Emblems
Symbols
What are complex designs?
Posters
Cards
Comics
Brochures
What is a sign?
Classified as something that informs or something that sends a message
What is a symbol?
Something that represents an organisation or a concept
What is a logo?
A distinct design or mark that is used to identify a certain group or company
What is a poster?
Usually printed with information
Often a notice or advert
What is a comic?
Usually a story
Mainly represented by pictures, but also has text
Different characteristics
What are cards?
Pictures and text with a short message
Different cards serve different purposes
What kind of cards are there?
Gift cards Get well cards Cards of encouragement Anniversary cards Birthday cards
What is the most important element of graphic design?
Composition i.e where things are placed
