the news industry Flashcards
newspapers
printed products created on a regular (weekly or daily) basis and released in multiple copies
adversarial press
a press that has the ability to argue within the government
dailies
daily newspapers; newspapers that are published on newsprint every day, sometimes with the exception of Sunday
weeklies (weekly newspapers)
newspapers that are published on newsprint once or twice a week
alternative weekly
a paper written for a young, urban audience with an eye on political and cultural commentary
examples of alternative weekly newspapers?
LA Weekly, Village Voice, Miami New Times
shoppers
free, non-daily newspapers, typically aimed at people in particular neighborhoods who might stop at local merchants and designed primarily to deliver coupons and advertisements, though they may also carry some news or feature content
examples of shoppers?
South Miami News, Pinecrest Tribune
freestanding inserts (FSIs)
preprinted sheets that advertise particular products, services, or retailers
cost per thousand (CPM)
the basic measurement of advertising efficiency in all media; used by advertisers to evaluate how much space they will buy in a given newspaper or other medium and what price they will pay
classified ad
short announcement for a product or service that is typically grouped with announcement for other products or services of the same kind
national ads
advertisements placed by large national and multinational firms that do business in a newspaper’s geographic area
newspaper distribution
the process of bringing the finished issue to the point of exhibition
total market coverage (TMC)
reaching nearly all households in a newspaper’s market area
direct mail firms
advertising firms that mail advertisements directly to consumers’ homes
marriage mail outfits
advertising firms that specialize in delivering circular advertisements that might otherwise be inserts as FSIs in newspapers; they produce sheets and brochures from several advertisers that are bundled together
podcasts
audio recordings that can be downloaded to MP3 players
What are the 3 possible business models for local news?
the cooperative, non-profit conversion, or gov’t support
How does the cooperative business model work?
members ‘buy in’ with varying degrees of involvement in editorial decisions
How does the non-profit conversion business model work?
the local news outlet would focus more on tax status than on profits
What determines where to market the newspaper?
- location of consumers that major advertisers want to reach
- location of present and future printing plants
- competition of other papers
- loyalty to the paper that people in different areas seem to have
hard paywalls
paywall that forces consumers to subscribe in order to read, listen or watch news
soft paywalls
paywall that allows some content to be shared
metered paywalls
paywall that allows a certain number of articles to be read, typically per month
