the news industry

Question 1

newspapers

Answer 1

printed products created on a regular (weekly or daily) basis and released in multiple copies

Question 2

adversarial press

Answer 2

a press that has the ability to argue within the government

Question 3

dailies

Answer 3

daily newspapers; newspapers that are published on newsprint every day, sometimes with the exception of Sunday

Question 4

weeklies (weekly newspapers)

Answer 4

newspapers that are published on newsprint once or twice a week

Question 5

alternative weekly

Answer 5

a paper written for a young, urban audience with an eye on political and cultural commentary

Question 6

examples of alternative weekly newspapers?

Answer 6

LA Weekly, Village Voice, Miami New Times

Question 7

shoppers

Answer 7

free, non-daily newspapers, typically aimed at people in particular neighborhoods who might stop at local merchants and designed primarily to deliver coupons and advertisements, though they may also carry some news or feature content

Question 8

examples of shoppers?

Answer 8

South Miami News, Pinecrest Tribune

Question 9

freestanding inserts (FSIs)

Answer 9

preprinted sheets that advertise particular products, services, or retailers

Question 10

cost per thousand (CPM)

Answer 10

the basic measurement of advertising efficiency in all media; used by advertisers to evaluate how much space they will buy in a given newspaper or other medium and what price they will pay

Question 11

classified ad

Answer 11

short announcement for a product or service that is typically grouped with announcement for other products or services of the same kind

Question 12

national ads

Answer 12

advertisements placed by large national and multinational firms that do business in a newspaper’s geographic area

Question 13

newspaper distribution

Answer 13

the process of bringing the finished issue to the point of exhibition

Question 14

total market coverage (TMC)

Answer 14

reaching nearly all households in a newspaper’s market area

Question 15

direct mail firms

Answer 15

advertising firms that mail advertisements directly to consumers’ homes

Question 16

marriage mail outfits

Answer 16

advertising firms that specialize in delivering circular advertisements that might otherwise be inserts as FSIs in newspapers; they produce sheets and brochures from several advertisers that are bundled together

Question 17

podcasts

Answer 17

audio recordings that can be downloaded to MP3 players

Question 18

What are the 3 possible business models for local news?

Answer 18

the cooperative, non-profit conversion, or gov’t support

Question 19

How does the cooperative business model work?

Answer 19

members ‘buy in’ with varying degrees of involvement in editorial decisions

Question 20

How does the non-profit conversion business model work?

Answer 20

the local news outlet would focus more on tax status than on profits

Question 21

What determines where to market the newspaper?

Answer 21

1. location of consumers that major advertisers want to reach
2. location of present and future printing plants
3. competition of other papers
4. loyalty to the paper that people in different areas seem to have

Question 22

hard paywalls

Answer 22

paywall that forces consumers to subscribe in order to read, listen or watch news

Question 23

soft paywalls

Answer 23

paywall that allows some content to be shared

Question 24

metered paywalls

Answer 24

paywall that allows a certain number of articles to be read, typically per month

Question 25

freemiums

Answer 25

paywall that divides free and paid access based on the type of content

Question 26

leaky paywall

Answer 26

type of paywall that has exceptions to a hard paywall

Question 27

dynamic paywalls

Answer 27

paywall that determines level of readers’ engagement in order to force subscription

Question 28

fake news

Answer 28

news that is not real

Question 29

misinformation

Answer 29

false information that is spread, regardless of the intent to mislead

Question 30

disinformation

Answer 30

dissemination of DELIBERATELY false information

Question 31

confirmation bias

Answer 31

interpreting new evidence as confirmation of one’s existing beliefs or theories

Question 32

misleading news

Answer 32

news stories that report quotes, images, stats out of context

Question 33

mimic websites

Answer 33

fake news sites that mimic the look of trusted news sources in order to fool readers into thinking a story is real

Question 34

satire

Answer 34

fake and ironic news stories that are intended to be funny or entertaining

Question 35

clickbait

Answer 35

news that is promoted with dramatic or misleading headlines that do not reflect the content of the actual story

Question 36

alternative facts

Answer 36

a different interpretation of the facts, usually derived from a misinterpretation of reports or by focusing only on a subset of the available information