the news industry Flashcards

1
Q

newspapers

A

printed products created on a regular (weekly or daily) basis and released in multiple copies

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2
Q

adversarial press

A

a press that has the ability to argue within the government

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3
Q

dailies

A

daily newspapers; newspapers that are published on newsprint every day, sometimes with the exception of Sunday

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4
Q

weeklies (weekly newspapers)

A

newspapers that are published on newsprint once or twice a week

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5
Q

alternative weekly

A

a paper written for a young, urban audience with an eye on political and cultural commentary

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6
Q

examples of alternative weekly newspapers?

A

LA Weekly, Village Voice, Miami New Times

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7
Q

shoppers

A

free, non-daily newspapers, typically aimed at people in particular neighborhoods who might stop at local merchants and designed primarily to deliver coupons and advertisements, though they may also carry some news or feature content

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8
Q

examples of shoppers?

A

South Miami News, Pinecrest Tribune

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9
Q

freestanding inserts (FSIs)

A

preprinted sheets that advertise particular products, services, or retailers

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10
Q

cost per thousand (CPM)

A

the basic measurement of advertising efficiency in all media; used by advertisers to evaluate how much space they will buy in a given newspaper or other medium and what price they will pay

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11
Q

classified ad

A

short announcement for a product or service that is typically grouped with announcement for other products or services of the same kind

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12
Q

national ads

A

advertisements placed by large national and multinational firms that do business in a newspaper’s geographic area

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13
Q

newspaper distribution

A

the process of bringing the finished issue to the point of exhibition

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14
Q

total market coverage (TMC)

A

reaching nearly all households in a newspaper’s market area

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15
Q

direct mail firms

A

advertising firms that mail advertisements directly to consumers’ homes

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16
Q

marriage mail outfits

A

advertising firms that specialize in delivering circular advertisements that might otherwise be inserts as FSIs in newspapers; they produce sheets and brochures from several advertisers that are bundled together

17
Q

podcasts

A

audio recordings that can be downloaded to MP3 players

18
Q

What are the 3 possible business models for local news?

A

the cooperative, non-profit conversion, or gov’t support

19
Q

How does the cooperative business model work?

A

members ‘buy in’ with varying degrees of involvement in editorial decisions

20
Q

How does the non-profit conversion business model work?

A

the local news outlet would focus more on tax status than on profits

21
Q

What determines where to market the newspaper?

A
  1. location of consumers that major advertisers want to reach
  2. location of present and future printing plants
  3. competition of other papers
  4. loyalty to the paper that people in different areas seem to have
22
Q

hard paywalls

A

paywall that forces consumers to subscribe in order to read, listen or watch news

23
Q

soft paywalls

A

paywall that allows some content to be shared

24
Q

metered paywalls

A

paywall that allows a certain number of articles to be read, typically per month

25
Q

freemiums

A

paywall that divides free and paid access based on the type of content

26
Q

leaky paywall

A

type of paywall that has exceptions to a hard paywall

27
Q

dynamic paywalls

A

paywall that determines level of readers’ engagement in order to force subscription

28
Q

fake news

A

news that is not real

29
Q

misinformation

A

false information that is spread, regardless of the intent to mislead

30
Q

disinformation

A

dissemination of DELIBERATELY false information

31
Q

confirmation bias

A

interpreting new evidence as confirmation of one’s existing beliefs or theories

32
Q

misleading news

A

news stories that report quotes, images, stats out of context

33
Q

mimic websites

A

fake news sites that mimic the look of trusted news sources in order to fool readers into thinking a story is real

34
Q

satire

A

fake and ironic news stories that are intended to be funny or entertaining

35
Q

clickbait

A

news that is promoted with dramatic or misleading headlines that do not reflect the content of the actual story

36
Q

alternative facts

A

a different interpretation of the facts, usually derived from a misinterpretation of reports or by focusing only on a subset of the available information