the internet industry Flashcards
the internet
a global system of interconnected private, public, academic, business, and gov’t computer networks that use a standard set of commands to link billions of users worldwide
packets
segments of messages that contain digital instructions that allow them to reassemble properly at the same time at the destination
hyperlinks
highlighted words or pictures on the internet that, when clicked, will connect the user to a particular file, even to a specific relevant part of a document
hypertext markup language
aka HTML; a computer language system that allowed people to access a system of interlinked documents through the internet
What is HTML used for?
it is used to define the structure, content, and layout of a page by using tags
user-generated content (UGC)
creative products, such as videos and music, generated by people who visit websites such as Facebook, YouTube, and Instagram
internet service provider (ISP)
a company that sells access to the internet
WiFi
a radio technology that engineers designed in the late 1990s to provide secure, reliable, fast wireless connectivity
social media site
an online location where people can interact with others around info, entertainment, and news of their own choosing and, often, making
search engine
websites that allow users to find sites relevant to topics of interest to them
web crawlers
programs used by search engines that search the internet to retrieve and catalog the content of websites
algorithm
a complex set of mathematically based rules that search engines use to come up with sites that relate to your search terms
natural (organic) search results
websites that come up based on a search engine’s algorithm without any influence from advertisers
social search
a search that is carried out to find what people in person’s social circle say about an item
click-and-mortar companies
firms with both an online (CLICK) and offline, physical (MORTAR) sales presence
keywork advertising
when software determines what a person is reading and sends the person ads for products that advertisers consider related to the topic
contextual advertising
when software uses the words in the search box to send the person ads for products that advertisers consider related to the topic
profiling
creating a description of someone based on collected data
cookie
information that a website puts on your computer’s hard drive so that it can remember something about you at a later time; information for future use that is stored by the server on the client end of client/server communication
clickstream
computer jargon used to describe user movement thru websites
behavioral targeting
the process of following people’s behavior and then sending them material tailored to what was learned about them
data mining
the process of gathering and storing info about many individuals to be used in audience profiling and interactive marketing
ad network
a collection of many websites that a company knits together in order to sell ads on them
ad exchanges
electronic auditions in which various publishers and ad networks offer advertisers the ability to reach specific types of people, often at exactly the moment those people are entering certain sites
What is big data?
the greater volume of today’s data; the new types of data and analysis; the emerging requirements for more real-time information analysis
What is big data all about?
it’s about building value thru new analytic applications based on new data types
Types of big data?
structured and unstructured
What percentage of big data is structured?
20%
What percentage of big data is unstructured?
80%
What are the key enablers of the growth and appearance of big data?
increase of storage capacities; increase of processing power; availability of data
apps
software that uses the internet, but not the web, to bring material to audiences
smartphone
a mobile telephone that uses a special computer operating system to offer connections to the internet thru a web browser as well as through apps that are compatible w/ that operating system
mobile app
computer software designed to help the user of a mobile device perform specific tasks
personally identifiable information
the name, postal address, or any other information that allows tracking down the specific person who owns a device
opt-in approach
the view that marketers should not be permitted to collect information about a person unless the person explicitly indicated that it is ok for them to do so
opt-out approach
the view that marketers should be permitted to collect personal information from consumers as long as they inform people of what they are doing and give them the opportunity to refuse
