The Nature Of The New Media

Question 1

What is the new media give examples

Answer 1

New media: digital technologies used for mass communication e.g. social networking, blogs, messages, online gaming

Question 2

Give examples of technology that has evolved from traditional forms of media rather than being brand new

Answer 2

Traditional box tv = flat screen tv

News paper = news apps online

Question 3

What is meant by new media being demand led and how does it differ to being supply led

Answer 3

Boyle: there is a shift in control of the media
Supply led: tv programmes were decided by owners of tv channels
Demand led: users have ability to choose what they wanna watch and when they wanna watch

Question 4

Give examples of “demand led”

Answer 4

BBC Iplayer, Netflix, Sky on Demand

Question 5

How can you critique Boyle and shift in control of the media

Answer 5

Sociologists take a pluralist view = few multinational co operations continue to control mass media

Question 6

In what ways is media characterised by its interconnectivity

Answer 6

Curran and Seaton:
A person can send an email through smart television, watch or computer
Boyle calls this convergence

Question 7

Three advantages of one new media according to neophiliacs

Answer 7

Boyle: creates customer choice
- 1980s = ppl grew up with few choices to find out about currant affairs but now we have 24hr news channels available aswell as news phone apps which are updated constantly

Question 8

What is the second advantage neophiliacs put out

Answer 8

Ppl can have their views heard by a large audience e.g. own blogs, Twitter, YT = citizen journalists= spread word about social issues
Also experts can publish info on their specialism (Wikipedia)

Question 9

Who questions whether Wikipedia is beneficial

Answer 9

Feminists:
Wikipedia is overwhelmingly male so they question whether women have benefited from new media or men use it to spread their ideology