Ciritcal Views Of New Media

Question 1

Three disadvantages of new media according to cultural pessimists

Answer 1

Keen:
Internet = cult of the amateur = demise of quality information
Wikipedia = names unreliable as content is user generated
Even if accurate info is published = it is dumbing down popular culture e.g. celeb gossip
= breeding ground for bullying, discrimination, poor quality info

Question 2

Second disadvantage of new media

Answer 2

Cornford and Robins:
Continuing power of international co operations over media = media techs that seem to be user controlled are still onwed by co operations
E.g. FB criticised for banning vid of women breastfeeding but allow images of women in skimpy bikinis

Question 3

How does Marxists view F.B’s actions

Answer 3

Evidence of continuing control of the bourgeois = recent reports of new media regarding privacy and surveillance

Question 4

Examples of new media not being consistent in all social groups

Answer 4

It changes how ppl live their daily lives= more ppl use internet before accessing newspapers/ magazines, access bank account, buy groceries

Question 5

How does the control of new media differ from traditional media

Answer 5

Traditional media = business target a broad audience through billboards, tv commercials etc
New media = target narrow audience through social media, online adds

Question 6

One way bri stush government tired to impose control over the media

Answer 6

Internet services e.g. BT, TalkTalk, Virgin forver customers to “opt in” if they want to view sexually explicit content in a bid to restrict pornography