The Media Flashcards
18th and early 19th century press is America was PARTISAN
-Newspapers received subsides from the parties
The Partisan Press
By mid-1800s, technological improvements made it possible to publish newspapers on a massive scale
The Penny Press
-Newspapers relied on scandalous and vulgar stories
-Media empire cuere created as a result of this
(Joseph Pulitzer and William Randolph Hearst)
Yellow Journalism
-Serve to guide the conduct of reputable journalists
-Objective news coverage by professional journalists is now the standard
Cannons of Journalism (1923)
-The investigative reporting that exposed political corruption and the predatory practices of larged corporations
(Lincoln Steffens’ Shame of the Cities and Upton Sinclair’s The Jungle)
Muckraking
-Cable News
-Talk Radio
-Blogs
-Social Media
Return to Partisanship
-Determines what topics receive the most coverage
-Members of Congress usually respond to public concerns, they also react to THIS
Agenda Setting
-Those topics are in the forefront of people’s minds, they will evaluate candidates on the basis of them
-The financial meltdown received enormous attention in 2008, and the electorate trusted Barack Obama to deal with the crisis
Priming
-First televised presidential debate in 1960
-Kennedy won among TV viewers
-Nixon won among radio listeners
John Kennedy - Richard Nixon Debate
-Small snippets of coverage of politicians’ statements
-Has shortened over time
-Hinders meaningful dialogue
Sound Bites
More concerned with who is up or down, instead on focusing on issues
Horse Race Campaign Coverage
-A handful of large corporations own all of the media
-Lack of diversity in “marketplace of ideas”
Media Consolidation
