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Business Studies MARKETING > The Marketing Mix - Promotion > Flashcards

The Marketing Mix - Promotion Flashcards

0
Q

Give some examples of above the line promotion

A
  • newspaper
  • tv
  • Internet
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1
Q

What is meant by the term above the line promotion?

A

Above the line promotion means that you use a form of media to promote your product

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2
Q

What is meant by the term below the line promotion?

A

Below the line promotion means that you don’t use the media to promote a product

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3
Q

Give some examples of below the line promotion

A
  • flyers
  • sales offers ( 2 for 1 )
  • loyalty card
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Business Studies MARKETING (7 decks)

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