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Business Studies MARKETING > The Marketing Mix - Place > Flashcards

The Marketing Mix - Place Flashcards

0
Q

What is the modern channel of distribution?

A

Producer ➡️ Retailer ➡️ Customer

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1
Q

What factors influence where a product is sold?

A
  • Reputation
  • Demand
  • target market
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2
Q

Give an example of a modern channel of distribution

A

Topshop

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3
Q

What is the traditional channel of distribution?

A

Producer ➡️ Wholesaler ➡️ Retailer ➡️ Customer

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4
Q

Give an example of a traditional channel of distribution

A

Newsagents

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5
Q

What is the direct channel of distribution?

A

Producer ➡️ Customer

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Business Studies MARKETING (7 decks)

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