Market Research Flashcards
0
Q
What is primary research?
A
Primary research is where you go out and collect the data/information yourself
1
Q
Why would a business conduct market research?
A
- To improve products
- Understand demand
- Understand customers
- Keep ahead of competitors
2
Q
Give examples of primary research
A
- Questionnaires (most common)
- Online research (website)
- Telephone
3
Q
What is quantative information?
A
Quantative information is to do with the statistics
4
Q
What is qualitative information?
A
Qualitative information is to do with peoples opinions
5
Q
What type of research can be done with a limited budget?
A
Secondary research because it’s already done for you and you don’t need to spend lots of money on it
