THE MARKETING MIX – PROMOTION Flashcards
Promotion
A set of activities used to communicate the product/service to customers.
Why?
To inform the customers of the product/service and encourage sales.
Methods of promotion include:
Point of sale promotion
Advertising
Point of sale promotion
Sales offers available when purchasing a product.
Point of sale promotions include:
Price reductions
Loss leaders
Competitions
Free samples
Price reductions
Reducing the original price in order to boost sales.
Loss Leaders
Selling a product or service at an unprofitable price.
Competitions
Where a person who buys a certain product or spends a certain amount is entered into a competition.
Free samples
These are small versions of products given to people for free.
Advertising
Giving the customer information about the product
Different advertising media include:
Social media
Websites
TV
Radio
Print media
Social media
An online presence/platform which allows you to interact with people through creating and sharing content
Example
Facebook, Instagram, Tik tok, snapchat and Twitter.
Websites
An online location where all content to do with a particular topic or purpose can be found
Example:
https://www.apple.com/uk/
Television
Creating and displaying adverts on TV during specific time periods.
Example
Advertisements for the older age bracket displayed during breaks of the News
Radio
Creating verbal/audio advertisements to promote goods and services via radio
Example
A local business paying for a slot during breaks on a popular show/local game commentary
Print media
Communicating with customers through printed publications.
Examples
Newspapers, magazines and leaflets.
Factors influencing type of advertising used
Cost
Target audience
The aim of the promotion
