Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

english > THE MARKETING MIX – PROMOTION > Flashcards

THE MARKETING MIX – PROMOTION Flashcards

1
Q

Promotion

A

A set of activities used to communicate the product/service to customers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Why?

A

To inform the customers of the product/service and encourage sales.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Methods of promotion include:

A

Point of sale promotion
Advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Point of sale promotion

A

Sales offers available when purchasing a product.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Point of sale promotions include:

A

Price reductions
Loss leaders
Competitions
Free samples

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Price reductions

A

Reducing the original price in order to boost sales.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Loss Leaders

A

Selling a product or service at an unprofitable price.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Competitions

A

Where a person who buys a certain product or spends a certain amount is entered into a competition.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Free samples

A

These are small versions of products given to people for free.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Advertising

A

Giving the customer information about the product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Different advertising media include:

A

Social media
Websites
TV
Radio
Print media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Social media

A

An online presence/platform which allows you to interact with people through creating and sharing content

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Example

A

Facebook, Instagram, Tik tok, snapchat and Twitter.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Websites

A

An online location where all content to do with a particular topic or purpose can be found

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Example:

A

https://www.apple.com/uk/

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Television

A

Creating and displaying adverts on TV during specific time periods.

17
Q

Example

A

Advertisements for the older age bracket displayed during breaks of the News

18
Q

Radio

A

Creating verbal/audio advertisements to promote goods and services via radio

19
Q

Example

A

A local business paying for a slot during breaks on a popular show/local game commentary

20
Q

Print media

A

Communicating with customers through printed publications.

21
Q

Examples

A

Newspapers, magazines and leaflets.

22
Q

Factors influencing type of advertising used

A

Cost
Target audience
The aim of the promotion

english (21 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions