COMMUNICATION IN BUSINESS Flashcards
Communication
The transmission of a message from a sender to a receiver through a means of communication
There are two types of communication:
One-way
Two-way
ONE – WAY
When the message is transmitted and there cannot be a response, for example, in shopping centres when an announcement is made over the intercom.
TWO – WAY
Takes place when the person receiving the message can reply to the sender, for example, having a conversation. It is important for feedback and also to generate ideas and solutions to problems.
Ways of communication
External communication
Formal communication
Horizontal communication
Informal communications
Internal communication
Vertical communication
Importance of communication
Good communication and feedback is very important in business in order to get the best out of it.
Why?
The importance of communication within different business divisions is huge to the success of the business and overall productivity
Types of communication used in different divisions
Communications about finance
Communications with government
Communications about human resources
Business operations communications
Marketing communications
Verbal communication
Communicating by speaking.
Why?
Helps avoid any miscommunication therefore reducing mistakes and increasing discussion on ideas and plans for a business.
How?
Phones, meetings and presentations.
Written communication
Communicating by written words.
Why?
Usually used in situations where verbal communication is not visible or when communication is with multiple people.
How?
Letters, emails, text messages, social media and websites
Digital communication
The electronic exchange of information such as voice, text, diagrams, pictures and video
Why?
Developments in digital communication have had an enormous impact on business activity.
How?
Impact on various parts of the business such as marketing, human resources and operations
Impacts of digital communication on businesses
Operations
Human resources
Marketing
