The Marketing Environment, Ethics, and Social Responsibility

Question 1

Ethics are the
A. Social norms of a nation, community or family
B. Laws of society that define a person’s beliefs and behaviors
C. Universal laws of man that go beyond individual beliefs of nations or religions
D. Moral principles and values that govern the actions and decisions of an individual or group

Answer 1

D

Question 2

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the
A. Competitive behavior among sellers
B. Competitive behavior between unrelated industries
C. Accountability of buyers and sellers to federal and state legislation
D. Price, service and product responsibility to the ultimate consumer

Answer 2

A

Question 3

Jenn is an avid online shopper. She is always browsing fashion websites and filling her “shopping carts” with the latest clothing styles. However, she is becoming really annoyed with all the advertisements for clothing brands appearing on her computer while she is web surfing. Jenn wishes she could be protected from:
A. Behavioral Targeting
B. Digital Piracy
C. Spam
D. Technology

Answer 3

A

Question 4

Which of the following statements about environment forces is true?
A. Environmental forces may restrict an organization’s opportunities
B. Environmental forces may expand an organization’s opportunities
C. Environmental forces are also called uncontrollable factors
D. All of the above statements about environmental forces are true

Answer 4

D

Question 5

Elizabeth is cleaning her garage. Her six-year-old daughter finds a VHS cassette tape and asks, “Mommy, what is this?” Elizabeth explains to her daughter that before DVDs were invented, people watched videos on VHS cassettes. That night Elizabeth and her daughter watched a movie that they downloaded from the internet. This is an example of technology’s impact on:
A. Product Environment
B. Product Form
C. Product Fragmentation
D. The Marketing Mix

Answer 5

B

Question 6

Mark works at a local coffee house making $10/hour. He works there 24 hours per week and receives his paycheck at the end of each week. Mark’s employer deducts 10% for income/payroll tax. Of that after tax income Mark spends 90% on necessities (food, rent, clothing) and the other 10% on his hobby, video games. What can you conclude from this?
A. Mark has a weekly disposable income of $21.60.
B. Mark has a weekly discretionary income of $21.60.
C. Mark has a weekly discretionary income of $194.40.
D. Mark has a weekly disposable income of $240.00.

Answer 6

B