Market Research Flashcards
Which of the following are not products that assist directly or indirectly in providing products for resale?
A. B2B goods
B. Industrial goods
C. Organizational goods
D. Consumer goods
D
A small retailer wanted to know whether people preferred additional morning or evening hours of operation. To collect the data the owner stood outside his shop and asked the first 25 people who walked by. This approach to data collection is an example of
A. Extrapolation
B. Probability sampling
C. Nonprobability sampling
D. Statistical inference
C
Remi’s Roses is a successful florist shop located in a college town. Graduation ceremonies are right around the corner, and Remi is trying to prepare ahead of time. In order to ensure she has an adequate supply of the most popular flower, Remi researches and analyzes her sales records from last year. She discovers that the week before graduation last year, Remi’s Roses sold 500 bouquets of pink roses amounting to $25,000 in sales. What MIS Data Classification did she use?
A. Internal and Exploratory
B. Internal and Secondary
C. Internal and Primary
D. External and Primary
B
Mychal and Lori want to test their new drink called “Procrastination Potion”, which prevents procrastination. They decide to create an experiment in which they vary the amount of Chemical X that is present in the drink. The amounts of Chemical X present in three different test versions are 10 ml, 20 ml, and 30 ml. Mychal and Lori randomly assign 300 MAR3023 students to each version of the drink and measure their perceptions of the sweetness of the drink. In this experiment, what are the independent and dependent variables?
A. Independent: Chemical X
Dependent: Sweetness
B. Independent: Sweetness
Dependent: Procrastination
C. Independent: Chemical X
Dependent: MAR 3023 students
D. Independent: Sweetness
Dependent: Chemical X
A
When researchers observe consumers’ shopping patterns using video cameras placed throughout retail stores, the researchers are in which stage of the five-step marketing research approach?
A. Collecting relevant information
B. Determining the target market
C. Defining the alternatives and uncertainties
D. Developing and implementing the plan
A
Nielsen is conducting a mail survey for a large consumer goods company. They send the survey to a group of 5000 randomly selected individuals. After two weeks, they have received 1000 responses. Not satisfied with the number of people who have returned the survey, they decide to send it again to the 4000 people who have not yet responded. After another two weeks, they receive an additional 2500 responses. The response rate for Nielsen’s survey is:
A. 62.5%
B. 41.3%
C. 38.9%
D. 70%
D
