Consumer Behavior and Organizational Buyer Behavior Flashcards
As a result of __________, consumers do not remember all the information they see, read or hear, even just minutes after exposure to it.
A. Selective perception
B. Subliminal discrimination
C. Selective retention
D. Selective exposure
C
Health Equipment Inc. makes hospital beds and wheelchairs from component parts and materials it buys. It sells its products to hospitals, nursing homes and retailers of health care products. Health Equipment Inc. operates in a(n) __________ market.
A. Industrial
B. Demographic
C. Government
D. Consumer
E. Reseller
A
The office for an upstart talent promoter needs a new fax machine that will print at three seconds per page (instead of five seconds per page like the one he is using now) and that has both local and network printing capabilities. His purchase of a replacement fax machine would be an example of a
A. Standard buy
B. New buy
C. Modified rebuy
D. Straight rebuy
C
Concert Halls Inc. provides the stage, the roof system and lighting and sound for outdoor concerts and theaters. It is typically hired by the organization sponsoring the event. When the economy slows down, consumers are more likely to save their money for a rainy day than buy a concert or theater ticket. The number of concert and theater events determines how many times the company gets to provide its services. Demand for the services provided by Concert Halls Inc. is __________ demand.
A. Derived
B. Applied
C. Industrial
D. Unitized
A
Melissa has just told her supervisor, “I’m so glad I bought my smart phone rather than those other phones I was looking at. I can check my email, access my music and even search the web with it. It’s like having a mini-computer in my pocket”. Which stage of the consumer purchase decision process is demonstrated by Melissa’s conversation?
A. Information search
B. Post-purchase behavior
C. Problem recognition
D. Alternative evaluation
B
To lower costs and reduce manufacturing time, JRQ Inc. has people work together on important purchases, including individuals in the roles of deciders, gatekeepers and others as needed. This kind of cross-functional group is known as a(n)
A. Buying center
B. Supply partnership
C. Negotiating arm
D. Status quo committee
A
