The Marketing Environment - Chapter 2

Question 1

consumerism

Answer 1

organised action against business practises that are not in the interests of consumers

Question 2

corporate social responsibility

Answer 2

ethical principle that an organisation should be accountable for how its behaviour might affect society and the environment

Question 3

culture

Answer 3

the combination of traditions, taboos, values and attitudes of the society in which an individual lives

Question 4

demography

Answer 4

changes in population in terms of its size and characteristics

Question 5

ecology

Answer 5

the study of living things within their environment

Question 6

environmental scanning

Answer 6

the process of monitoring and analysing the marking environment of a company

Question 7

macro environment

Answer 7

a number of broader forces that affect not only the company but also the other actors in the micro environment

Question 8

marketing environment

Answer 8

the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers

Question 9

micro environment

Answer 9

actors in the firms marketing environment: customers, suppliers, distributors and competitors

Question 10

PEEST analysis

Answer 10

analysis of the political/legal, economic, ecological/physical, social/cultural and technological environments