Marketing Ethics and Corporate Social Responsibility - Chapter 5 Flashcards
business ethics
moral principles and values that guide a firms behaviour
cause related marketing
a commercial activity by which businesses and charities or causes form a partnership with each other to market an image or product for mutual benefit
consumer movement
an organised collection of groups and organisations whose objective it is to protect the rights of consumers
environmentalism
the organised movement of groups and organisations to protect and improve the physical environment
ethical consumption
the taking of purchase decisions not only on the basis of personal interests but also on the basis of the interests of society and the environment
ethics
the moral principles and values that govern the actions and decisions of an individual or group
fair trade marketing
the development, promotion and selling of fair trade brands and the positioning of organisations of the basis of a fair trade ethos
internal marketing
training, motivating and communicating with staff to cause them to work effectively in providing customer satisfaction; more recently the term has been expanded to include marketing to all staff, with the aim of achieving the acceptance of marketing ideas and plans.
not-for-profit marketing
involves the use of marketing frameworks, concepts and ideas used by an organisation that operates on a not-for-profit basis; this type of organisation often employs a volunteer workforce and relies on donations and external funding
marketing ethics
moral principles and values that guide behaviour within the field of marketing
societal marketing
focuses on consumers needs and long-term welfare as keys to satisfying organisational objectives and responsibilities by taking into account consumers and societies wider interests rather than just their short term consumption
social marketing
seeks to change behaviour for the benefit of the individual and society and tis applications come in many different guises
stakeholder
an individual or group that either 1. is harmed by or benefits from the company 2. whose rights can be violated or have to be respected by the company
stakeholder theory
this contends that companies are not manged purely in the interests of their shareholders alone but a broader group including employees, customers and suppliers
sustainable marketing
focuses on reducing environmental damage by creating, producing and delivering sustainable solutions while continuing to satisfy customers and other stakeholders
