The marketing concept Flashcards
1
Q
What is a key marketing relationship
A
Relationship between customer value and customer satisfaction
2
Q
Long term satisfaction leads to:
A
Customer retention
3
Q
What is a long term goal of marketing firms?
A
Customer retention at a profit
4
Q
What are the perceived benefits of marketing
A
- Product benefits
- Service benefits
- Relational benefits
- Image benefits
5
Q
What are perceived sacrifices of marketing
A
- Monetary costs
- Time costs
- Energy costs
- Psychological costs
6
Q
What is customer value?
A
Difference between perceived benefits and perceived sacrifice
7
Q
What are three possible outcomes for a buyer?
A
- Dissatisfaction
- Satisfaction
- Delight
