Ethics in marketing Flashcards
What is business ethics?
The moral principles and values
What is marketing ethics?
The moral principles and values that guide behaviour within the field of marketing
What is ethical principles?
Values and norms of society
What is an ethical dilemma?
When two principles or vales conflict
What are some Ethical issues in marketing?
- Political issues
- Marketing mix effects
- Societal concerns
- Environmental concerns
What are some societal concerns?
- Materialism
- Short terminism
What are two environmental concerns?
- Waste
- Environmental harm
Who’s responsible for business ethics in marketing?
- Corporate social responsibility
- Consumerism
- EU regulatory bodies
- Envorinmentalism
Who responds to regulatory issues?
- EU regulatory bodies
- National laws on consumer rights
- Competition regulators (government backed bodies)
- Voluntary bodies set up by industries
What is corporate social responsibility?
The ethical principle that an organisation should be accountable for how its behaviour might affect society and the environment
Who are key stakeholders for a company?
-Shareholder
-Suppliers
-Communities associated with the company
-Employees
Customers
What are the marketing aspects of CSR?
- Sustainable marketing
- Societal marketing
- Fairtrade marketing
- Internal marketing
What are the standard dimensions of CSR?
- Physical environment
- Social
- Consumer
- Supply chain
- Employee relations
