Practises Flashcards
1
Q
What’s the difference between descriptive and experimental research?
A
Descriptive researches the characteristics of the market and experimental researches by undertaking experiments and coming to conclusions
2
Q
What are 7 p’s
A
- Price
- Product
- Promotion
- Place
- People
- Physical evidence
- Process
3
Q
What is environmental scanning
A
Study of the PEST aspects of a market
4
Q
4 parts of a marketing information system
A
- Internal continuous data
- Internal ad hoc data
- Environmental scanning
- Marketing research
5
Q
What does ad hoc data mean
A
Specific results of a firm’s actions
