The learning approach to shopping addiction Flashcards
What is initiation of the learning approach to shopping addiction?
Role models and vicarious reinforcement
Celebrities and advertisement - associate the item with their glamorous life styles and want to copy it
What is maintenance of the learning approach to shopping addiction?
Positive reinforcement - shopping brings rewards as it can be fun and exciting. People may link the idea of shopping with positive things such as shopping and being with friends.
Negative reinforcement - use shopping to block out feelings of emptiness they flee after shopping. So they shop again
What is relapse of the learning approach to shopping addiction?
Negative reinforcement - relief from withdrawal symptoms (anxiety,depression,emptiness,guilt) the relief is only temporary so they shop again
Cues associated with shopping - they’re are advertisements for shopping everywhere on the media and everyday life so it is hard to avoid because when they see it they get an urge to shop
What’re the strengths?
Learning process can explain gender difference in shopping addiction. Women shop for clothes and jewellery and men’s electronics.
What’re the weaknesses?
Participants calculate their shopping addiction by self report where people might be reluctant to smasher truthfully because they’re embarrassed
