The influence of culture and media on gender roles Flashcards

1
Q

Culture

A

The ideas, customs and social behaviour of a particular group of people or society

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Media

A

Communication channels, such as TV, film and books, through which news, entertainment, education and data are made available

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Gender roles

A

A set of behaviours and attitudes that are considered typical of the gender and atypical of another

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Who did research on nurtures influence on cultural differences and where did they do it

A

Who- Mead
Where- Papa New Guinea

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What where the 3 tribes called in Mead’s research on Cultural differences (nurture)

A

1) Arapesh
2) Mundugumor
3) Tchambuli

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

The arapesh

A

Gentle and responsible (similar to female stereotype)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

The Mundugumor

A

Aggressive and hostile (similar to masculine stereotype)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

The Tchambuli

A

Dominant, organised village life. Whereas, men were passive- ‘decorative’.
(Reverse of stereotypes)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Cultural similarities (Nurture)- Buss research

A

Found consistent patterns in male preferences (gender role behaviour)
- 37 countries across the world
- All cultures women sought men who could offer wealth & resources
- Men looked for youth and attractiveness in a partner

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Cultural similarities (Nurture)- Munroe and Munroe research

A

Revealed that in most societies division of labour is organised along gender lines
- Men are breadwinners
- Women are nurtures

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Cultures influence on gender roles evaluation points- Research support

A

STRENGTH

Women’s role has changed in industrialised societies as they have moved into workplace, not in traditional societies. (Hofstede)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Cultures influence on gender roles evaluation points- Mead’s research

A

LIMITATION

Freeman studied Samoan people, concluding Mead had been misled (observer bias and ethnocentrism)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Media- Rigid stereotypes
(Bussey and Bandura)

A
  • The media promotes stereotypes
  • Men independent
  • Women dependant
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Media- Rigid stereotypes
(Furnham and Farragher)

A
  • Men = autonomous role and professional
  • Women = familial domestic role
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Media- Self-efficacy

A
  • Media influences what gender behaviour children believe they are capable of
  • Girls who watched an Indian programme challenging gender stereotypes more likely to see themselves working outside the home
  • Mitra et al
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Media influence on gender roles evaluation points- Cultivation theory

A

STRENGTH

Jersey shore viewers more permissive attitudes to sex than non-viewers , media ‘cultivates’ perceptions of reality (Bond and Dragos)

17
Q

Media influence on gender roles evaluation points- Passive recipients

A

LIMITATION

Children only accept gender representations if they fit family norms (Durkin)