The guardian Flashcards
Who owned the guardian?
The Scott Trust 1936-2008
How much is the Guardian?
In 2009, the price for a weekday edition was 1 pound in 2022, it has risen to 2.50 a rise in inflation and print costs
Who does the guardian target?
Target well educated, young and liberal people. Ages average is 35-60
52% readers are male
demographic is 89% ABC1
What was the guardian originally named?
Manchester guardian in 1821 was changed to the Guardian in 1959 because they wanted to become International
What are the limitations of IPSO?
Lacks the power to issue significant fines, judged for being to close to the industry
How does the Guardian make its revenue?
Subscriptions, memberships and contributions
What are psychographics?
Lifestyle, interests, values, opinions and attitudes of the audience
What does the high price of the magazine suggest?
Suggests a wealthier more middle class audience.
How is mode off address used to impact the reader?
the language includes the readers and makes them feel part of the community
What does IPSO stand for ?
The independent Press Standards Organisation
What wing is the guardian?
Left Centre wing
