GQ magazine Flashcards
What is GQ target audience?
- Aimed to young men with a mix of fashion and culture content
- Aimed at ABCI men aged 20 to 44
How many monthly print readership?
212,000 and 2 million monthly unique users.
How does GQ represent modern masculinity?
reflects fluid identities- blending fashion, grooming and emotional expression, moving away from rigid gender roles.
How is Robert Pattinson represented?
- Seen as rebellious (silver chains) and (Grills)
- Messy punk hair
- bruised face and broken nose
- wife beater vest
What representation of masculinity does Johnathan Bailey offer?
fashion forward photoshoot and discussion of his sexually challenges of traditional masculinity offering a border representation.
What Semiotics codes are used on the GQ covers?
- Fashion forward photoshoot
- Chains rebellion
- bold typography conveying modern masculinity.
How can Judith Butlers theory be linked?
Gender is a performance- Pattinson and Baileys looks show masculinity as fluid and shaped by culture and media.
How does GQ ownership by Conde Nast effect its content?
Owned by Conde Nast profit driven media means balancing bold representations with commercial appeal.
How does the advertising and commercial influence shape GQ?
GQ profits from ads, links and sponsored content raising questions about editorial independence.
How do audience theories explain how people engage with GQ?
Targets ABC1 men (aspirers) gratifications identity.
