Score Flashcards
What year was score released?
1967
What was the message being portrayed by the hair cream?
‘if you want to get the girl’ then buy this hair cream.
How is dominance portrayed in score?
- Man is positioned at the top portraying he has a higher status.
- He is being carried by sexualised women like a king like he has full superiority.
- The rifle which is casually prompt on his arm portrays violent power and adventure.
- His muscles are showing.
- The watch shows he has control
How is direct address used in score?
engages the reader and the word “you” draws the attention as it is coming across that the advert is talking to them.
How did the audience rely on their source of information?
Due to increasing popularity of TV, print ads were no longer the primary source of marketing.
What movement were happening at that time?
it was early years of the Women’s liberation movement and LGBTQ was introduced.
How can Laura Mulvey’s theory be linked to score?
“get what you’ve always wanted” sharing a representation of women having no control. MALE GAZE the women only being in the media for the males satisfaction.
How can cultivation theory be linked?
Long term exposure can shape a person’s perceptions of reality. create the new norms to young men that this is how women are treated.
How can David Gauntlet theory be linked?
Believes that media plays a huge role in shaping how individuals understand themselves and their role in society.
