The Global Business Environment Flashcards
Globalization
The rapid and unintended flow of capital, labor, and ideas across national borders
Infrastructures
Basic roads, services, utilities, ect
Brain drain
A country or region losing its most talented, educated employees to jobs in other countries
Culture
A regions unique customs or traditions
Political climate
Some nations are politically unstable and, therefore, are not popular for trade or travel
Nationalism
A sense of pride in one’s own country that can create a resistance to outside influences
Outsourcing
Finding new supplies of natural resources
Cultural intelligence
An understanding of and sensitivity to the difference in customer, traditions, and values that exist among cultures
Economic factors
Economic growth, inflation, interest rates, unemployment rates, changing incomes
Discretionary items
Products that are wanted but not needed
Environmental scanning
Keeping track of external factors and their changes
Legal responsibility
A business is responsible for operating within the confines of federal, state, and local laws
Philanthropic responsibility
A business is responsible for contributing to society in a charitable manner
Marketing orientation
A strong focus on meeting customer needs and wants
Domestic trade
An exchange of internally produced goods and services within a country