The Four Elements Of The Marketing Mix Flashcards
1
Q
What are the four elements of the marketing mix
A
Product
Price
Place
Promotion
2
Q
Product
A
The actual item
3
Q
Price
A
The price of the product
4
Q
Place
A
Place refers to where consumers will buy the product and the channel of distribution used to get the product to its location
5
Q
Promotion
A
Promotion refers to raising customers awareness of the product or brand in order to increase sales and create brand loyalty
