Business plan Flashcards
Business Plan
is a written description of a business’s future aims and strategies. It is a roadmap that explains what the business plans to do and how it plans to do it.
Reasons to prepare a business Plan
Sets targets to be achieved to help focus the business
Identifies problems in advance so solutions can be found
It is a required document when applying for a business loan
Useful tool to review performance (compare plan to actual performance)
SWOT Analysis
identifies the Strengths, Weaknesses, Opportunities and Threats facing the business.
Business Plan Layout
Title: Business Plan for “Business Name” Background of the Business The Business Team Market and Marketing Production Costings and Finance Structure of the Business Signed and Dated
Background of the Business
Aims and objectives of the business - what it is set up to do
Name and Address of Business
The Business Team
The people involved in the business (education & work experience)
The Market and Marketing
Description of target market
The current and potential size of market (no. of people)
Current competitors in the market
Marketing Mix (Product, Place, Price, Promotion)
Production
List of premises and equipment the business owns Production process (job, batch or mass production)
Costing and Finance
How much it costs to produce item Details of loans the business has Amount of finance (loan) needed How will finance (loan) be repaid Cashflow Forecast (we will do next week)
Structure of Business
Type of Business (Sole Trader, Private Limited Company, Partnership)