The difference between TV Ad and a soap opera Flashcards
1
Q
What is advertising
A
aimed at convincing us to buy into a new product or to use a service
2
Q
What is the point in advertising
A
To:
- inform us of new info
- persuade us to buy a product/ use a service
- present a point of view
- persuade us to change our behaviour
3
Q
What are the Dos and Don’ts of advertising
A
Dos:
- promote equality
- be clear and truthful
- use appropriate language
Don’ts:
- promote an unhealthy lifestyle or engaging in illegal activity
- upset the audience or demonstrate negative opinions
- exaggerate, mislead or deceive the audience
