Advertising

Question 1

what are the 7 sins of advertsing

Answer 1

1. Greed - mugg and bean big cake slices
2. Temptation - Lindit chocolate, have a bar of chocolate when no one sees
3. Lust - Steers uses sex to advertise
4. Envy - Ax, have all the girlfriends running to you
5. Fear - Life insurance policy, what will your family do when you die
6. Guilt - Dettol soap, be a good mother a protect the family
   7.Sloth - DSTV, comfort of the different channel from each room, watch tv all day

Question 2

What are the 7 advertising principals

Answer 2

• mock your competition, but don’t undermine them
• No plagiarism, copyright, intellectual property
• False advertising: info must be correct
• Cost as low as possible
• Directed to correct target market
• Quality product
• No prejudice