The Design Process and Copyright Flashcards
What is included on the design brief?
- Client Needs
- Target Audience
- Context
- Purpose
- Constraints
What are the stages of the design process?
- Design Brief
- Research
- Generation of Ideas
- Development of Concepts
- Refinement
- Resolution of Presentations
Describe the research stage of the design process
Information is collected for inspiration, investigation and analysis.
Describe the generation of ideas stage of the design process
Application of research information and inspiration when creating design ideas.
Describe the development of concepts stage of the design process
Selection of ideas and development of 2D and 3D visual communications.
Describe the refinement stage of the design process
Modification and changes in response to feedback and evaluation against the design brief.
Describe the resolution of presentations stage of the design process
Production and presentation of design solutions that satisfy the design brief.
When does design thinking occur?
Throughout the entire design process.
What are the three primary design fields?
- Communication
- Product
- Environmental
Who works in the communication design field?
- Graphic designer
- Multimedia/Motion graphics designer
Who works in the product design field?
- Industrial designer
- Lighting designer
- Fashion/Textile designer
- Furniture designer
- Automotive/Vehicle designer
Who works in the environmental design field?
- Architect
- Interior designer
- Landscape designer
- Exhibition designer
When is something granted copyright?
Copyright is automatically granted to a product once it is put into ‘material form’ such as being drawn or written down.
What rights does the owner of a piece of work under copyright have?
They have the right to show, perform or publish the work in the public realm and can prevent others from reproducing the work without explicit permission. The copyright owner may sell the rights to that work or ‘assign copyright’ to another party.
What does copyright protect?
- Artistic works
- Literary works
- Musical works
- Dramatic works
- Films and moving images
- Sound recordings
- Broadcasts
Who is the audience?
The market or target groups to whom the visual communication will be directed. The designer’s task is to identify the specific characteristics of the target group, these special characteristics will affect how the visual communication is developed.
What are some specific characteristics about the audience that may be identified?
- Age
- Gender
- Socioeconomic status
- Interests
- Cultural background
- Location
What is the purpose of a design?
- Advertise
- Promote
- Depict
- Teach
- Inform
- Explain
- Guide/teach
What is the context of a design?
The physical location of the design which may influence the scale, materials and the design elements and principles used in the piece.
What are some possible constraints that may impact the design process?
- Time
- Cost
- Location
- Materials and technologies
What can research involve?
- Investigation of the client history and existing products or services.
- Investigation of direct competition to a new product or service.
- Observation of the target audience in order to understand trends and preferences.
- Observation of the location or context of the final design.
- Analysis of data about future trends, new materials and community attitudes.
- Collection of visual information to inspire new concepts.
What can generation, development and refinement of ideas involve?
- Concept and mood boards
- Brainstorming
- Initiating ideas through sketches
- Communicating ideas with other design professionals
- Beginning with a broad base of ideas to work from
What can development of concepts involve?
- Selecting the most suitable
- Testing media, materials and methods
- Experimenting with design elements and principles
- Making reference to the brief to ensure that the designs are on the right track
- Discussion and assessment of the most effective design solutions
- A relationship with external design professionals
What can refinement involve?
- Selecting the final concept
- Finalising the choice of media, materials and methods
- Refining the application of the chosen design elements and principles
- Ongoing reference to the brief to ensure the design is accurate
What is the purpose of evaluation?
- To ensure that the design is in line with the original design brief
- To inform decisions about directions taken during the design process
- To develop a mock-up or draft to test the suitability and the effectiveness of the final concept or to provide the client with a preview of the final design
- To provide an opportunity for change and alteration throughout the design process
In what forms may communication designs be presented?
- Maps
- Packaging
- Symbols
- Advertising
- Charts
- Logos
- Illustrations
- Brochures
- Freehand drawing
- Posters
- Diagrams
- Publications
- Graphs
- Graphs
- Infographics
- Clothing
- Signage
- Exhibition displays
- Multimedia
- Motion graphics
In what forms may industrial designs be presented?
- Instrumental drawings
- Engineering drawings
- Concept presentations
- 3D scale models
In what forms may environmental designs be presented?
- Architectural drawings
- Instrumental drawings
- 3D scale models
- Multimedia
- Maps
- Diagrams
- Concept presentations
