The Design Process and Copyright

Question 1

What is included on the design brief?

Answer 1

• Client Needs
• Target Audience
• Context
• Purpose
• Constraints

Question 2

What are the stages of the design process?

Answer 2

• Design Brief
• Research
• Generation of Ideas
• Development of Concepts
• Refinement
• Resolution of Presentations

Question 3

Describe the research stage of the design process

Answer 3

Information is collected for inspiration, investigation and analysis.

Question 4

Describe the generation of ideas stage of the design process

Answer 4

Application of research information and inspiration when creating design ideas.

Question 5

Describe the development of concepts stage of the design process

Answer 5

Selection of ideas and development of 2D and 3D visual communications.

Question 6

Describe the refinement stage of the design process

Answer 6

Modification and changes in response to feedback and evaluation against the design brief.

Question 7

Describe the resolution of presentations stage of the design process

Answer 7

Production and presentation of design solutions that satisfy the design brief.

Question 8

When does design thinking occur?

Answer 8

Throughout the entire design process.

Question 9

What are the three primary design fields?

Answer 9

• Communication
• Product
• Environmental

Question 10

Who works in the communication design field?

Answer 10

• Graphic designer

- Multimedia/Motion graphics designer

Question 11

Who works in the product design field?

Answer 11

• Industrial designer
• Lighting designer
• Fashion/Textile designer
• Furniture designer
• Automotive/Vehicle designer

Question 12

Who works in the environmental design field?

Answer 12

• Architect
• Interior designer
• Landscape designer
• Exhibition designer

Question 13

When is something granted copyright?

Answer 13

Copyright is automatically granted to a product once it is put into ‘material form’ such as being drawn or written down.

Question 14

What rights does the owner of a piece of work under copyright have?

Answer 14

They have the right to show, perform or publish the work in the public realm and can prevent others from reproducing the work without explicit permission. The copyright owner may sell the rights to that work or ‘assign copyright’ to another party.

Question 15

What does copyright protect?

Answer 15

• Artistic works
• Literary works
• Musical works
• Dramatic works
• Films and moving images
• Sound recordings
• Broadcasts

Question 16

Who is the audience?

Answer 16

The market or target groups to whom the visual communication will be directed. The designer’s task is to identify the specific characteristics of the target group, these special characteristics will affect how the visual communication is developed.

Question 17

What are some specific characteristics about the audience that may be identified?

Answer 17

• Age
• Gender
• Socioeconomic status
• Interests
• Cultural background
• Location

Question 18

What is the purpose of a design?

Answer 18

• Advertise
• Promote
• Depict
• Teach
• Inform
• Explain
• Guide/teach

Question 19

What is the context of a design?

Answer 19

The physical location of the design which may influence the scale, materials and the design elements and principles used in the piece.

Question 20

What are some possible constraints that may impact the design process?

Answer 20

• Time
• Cost
• Location
• Materials and technologies

Question 21

What can research involve?

Answer 21

• Investigation of the client history and existing products or services.
• Investigation of direct competition to a new product or service.
• Observation of the target audience in order to understand trends and preferences.
• Observation of the location or context of the final design.
• Analysis of data about future trends, new materials and community attitudes.
• Collection of visual information to inspire new concepts.

Question 22

What can generation, development and refinement of ideas involve?

Answer 22

• Concept and mood boards
• Brainstorming
• Initiating ideas through sketches
• Communicating ideas with other design professionals
• Beginning with a broad base of ideas to work from

Question 23

What can development of concepts involve?

Answer 23

• Selecting the most suitable
• Testing media, materials and methods
• Experimenting with design elements and principles
• Making reference to the brief to ensure that the designs are on the right track
• Discussion and assessment of the most effective design solutions
• A relationship with external design professionals

Question 24

What can refinement involve?

Answer 24

• Selecting the final concept
• Finalising the choice of media, materials and methods
• Refining the application of the chosen design elements and principles
• Ongoing reference to the brief to ensure the design is accurate

Question 25

What is the purpose of evaluation?

Answer 25

• To ensure that the design is in line with the original design brief
• To inform decisions about directions taken during the design process
• To develop a mock-up or draft to test the suitability and the effectiveness of the final concept or to provide the client with a preview of the final design
• To provide an opportunity for change and alteration throughout the design process

Question 26

In what forms may communication designs be presented?

Answer 26

• Maps
• Packaging
• Symbols
• Advertising
• Charts
• Logos
• Illustrations
• Brochures
• Freehand drawing
• Posters
• Diagrams
• Publications
• Graphs
• Graphs
• Infographics
• Clothing
• Signage
• Exhibition displays
• Multimedia
• Motion graphics

Question 27

In what forms may industrial designs be presented?

Answer 27

• Instrumental drawings
• Engineering drawings
• Concept presentations
• 3D scale models

Question 28

In what forms may environmental designs be presented?

Answer 28

• Architectural drawings
• Instrumental drawings
• 3D scale models
• Multimedia
• Maps
• Diagrams
• Concept presentations