Design Analysis and Practice Flashcards
Advertise
Used for the presentation of a product or service, advertising suggests a commercial outcome such as the sale of a product.
Promote
Used in reference to the promotion of an event, organisation or something intangible, such as a belief or philosophy.
Depict
Used when the presentation or illustration of visual information is the primary concern. There may be no agenda or message other than the visual details of the visual details of the visual communication itself.
Teach
Used when the outcome of viewing nor applying the visual communication is one of learning.
Inform
Used when conveying information that is pertinent to a specific audience and leads to understanding of an event, concept, process or opinion.
Guide
Used to establish and identify a location or area.
Identify
Used to define the visual identity of a product, place, organisation or event.